About GradientSurge
Delivering clear, actionable insights that help brands stay visible, credible, and competitive in the AI era of web discovery.
About casey
Learn more about Casey
GradientSurge is a boutique digital consultancy founded by Casey Burridge, a digital marketer and technologist with a passion for helping brands navigate today’s fast-changing search landscape.
With 5+ years of hands-on experience in digital marketing, specializing in content, SEO, and discoverability for SMBs in the tech sector, Casey brings a practical, data-driven approach to search strategy. His background also includes technical consulting in adtech and open-source ecosystems like WordPress, giving him a deep understanding of the platforms and systems that power the modern web.
Holding a Master’s degree in Information Systems Management from Salford Business School, Casey applies systems thinking to marketing problems, ensuring that SEO, content, AI search, and digital credibility are considered holistically for long-term growth, not just short-term gains.
GradientSurge exists to deliver clear, actionable insights that help brands stay visible, credible, and competitive in the AI era of web discovery.
- Casey on the Breakdown podcast: How AI is changing marketing
- Casey’s blog articles
about the name
Why “GradientSurge”?
The word gradient comes from gradient descent, a core algorithm used in training modern AI and machine learning models. It’s the process of iteratively adjusting and optimizing parameters to minimize error and improve outcomes. That’s exactly how search visibility works: small, strategic adjustments that compound into sustained growth over time.
The word surge represents momentum, growth, and rapid improvement — the ultimate goal of a well-executed search strategy. As search algorithms evolve, and AI platforms reshape how information is discovered and summarized, brands need both careful optimization and timely acceleration to stay competitive.
